In today’s competitive landscape, industries like FMCG, Technology, Gaming, Healthcare, BFSI, and xTech rely heavily on television advertising to build brand awareness and drive sales. However, managing TV ad campaigns is no easy feat. With challenges like ad scheduling, proof of play validation, and performance optimisation, brands face immense pressure to deliver impactful campaigns and maximise their return on investment (ROI).

To address these complexities, Grant Thornton Bharat offers a comprehensive Advertisement Lifecycle Management solution that streamlines the entire process. From campaign planning to execution and performance tracking, our solution provides an end-to-end approach that ensures transparency, enhances collaboration, and boosts the effectiveness of TV ad campaigns.

Why does TV advertising need a smarter solution?

Effective television ad management requires precision and coordination across multiple stakeholders, adherence to compliance standards, and the ability to monitor and optimise performance in real time. Traditional methods often fall short, resulting in inefficiencies, missed opportunities, and revenue loss. Our tailored Advertisement Lifecycle Management solution bridges these gaps with advanced tools to manage campaigns seamlessly and track their performance more effectively.

How Grant Thornton Bharat can help

  • Centralised campaign management: Our solution centralises all your TV ad campaign activities, fostering better collaboration among clients, agencies, and broadcasters.

  • Automated scheduling and slot booking: With automated scheduling, slot booking becomes smoother, reducing manual errors and ensuring campaigns run as planned.
  • Integration with BARC/TAM data: Our solution integrates with industry-standard data sources like BARC and TAM to provide accurate proof of play, ensuring transparency and accountability.

  • Instant alerts: Receive instant alerts for missed or mis-aired ads, enabling quick resolution and preventing revenue losses.
  • Real-time monitoring: We track essential metrics like TRP, impressions, and audience reach in real time, empowering you to adjust strategies for maximum impact.

  • Dynamic adjustments: We execute dynamic adjustments based on live data, ensuring that every ad placement performs at its best.
  • Automated invoice reconciliation: Our system automatically reconciles invoices against proof of play data, significantly reducing the risk of overbilling.

  • Data-driven resource allocation: By leveraging data, we ensure optimal resource allocation that enhances cost efficiency and boosts ROI.
  • Adherence to regulatory standards: Our solution ensures technical adherence to all advertising regulations and broadcasting standards.

  • Streamlined approval workflows: We simplify the approval process with automated workflows that guarantee consistent, compliant ad content.

Our Five-step approach to transforming television ad management

1.

Strategise and plan

  • Develop comprehensive media plans based on audience insights, channel selection, and budget allocation.

  • Align with stakeholders to finalise media buys and schedules, ensuring a clear path for campaign execution.
2.

Automate and execute

  • Automate critical processes like ad scheduling, slot booking, and creative management to ensure seamless execution across multiple channels.

  • Use A/B testing to optimise creatives in real time, ensuring they resonate with the target audience.
3.

Monitor and validate

  • Validate ad airings using post-air proof point integration, ensuring that metrics such as TRP and audience reach are accurately tracked.

  • Resolve discrepancies immediately with alerts for incorrect ad placements, mitigating any potential issues quickly.
4.

Analyse and optimise

  • Harness advanced analytics to assess the performance of your TV ad campaigns, gaining insights into what's working and what's not.

  • Refine strategies and dynamically adjust ad buys based on audience data and competitive insights, ensuring continuous improvement.
5.

Report and refine

  • Deliver actionable reports that compare planned versus actual airings, engagement levels, and ROI.

  • Implement continuous improvements to enhance future campaigns, ensuring long-term success.

By combining advanced technology, expert insights, and a holistic approach, our Advertisement Lifecycle Management solution empowers brands to optimise every stage of their TV ad campaigns. Whether it’s campaign management, performance tracking, or optimising your return on investments, our solution ensures that your television ad efforts are more efficient, transparent, and impactful.

With Grant Thornton Bharat, transform the way you manage your TV ad campaigns. Start unlocking the full potential of your campaigns today.

Transforming TV advertising