Yet another white revolution

“Some of these include high level of investments required and the creation of a strong distribution network, Many of these players may not have a presence in the traditional market of milk, butter and ghee; therefore, customer acquisition for value-added products becomes much more challenging than if they already had customers for traditional products.”

Dhanraj Bhagat
Partner, Grant Thornton India LLP

This article appeared in Financial Express on 29th May, 2018.