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Existing in an environment of constant digital and data disruptions, organisations across sectors are trying to revise their customer strategy for a changing market. Real estate sector has also not been isolated from these changes. As per latest statistics, there has been a major change in the demographic of home buyers, where the average age of home buyers in India has reduced to 30 years. This has created a need for real estate companies to revisit their strategy around customer experience, product portfolio and internal processes. A direct consequence of this is the need for real estate firms to create a leaner, more agile and customer centric workforce.
